2018上海國(guó)際茶業(yè)展展團(tuán)風(fēng)采——貴州湄潭（一）

2閱讀 2018-09-05 12:13 展會(huì)

中國(guó)茶城湄潭??

茶旅經(jīng)濟(jì)??

Tea Industry and Tourism

打造中國(guó)茶旅一體化樣本

Develop a County with Tea Industry and Tourism

?湄潭因水得名，以茶聞名

“優(yōu)勢(shì)在茶，特色在茶，希望在茶，出路在茶，成敗在茶”。茶葉的價(jià)值分為“茶葉”本身價(jià)值及其外延價(jià)值。以文化依托，帶動(dòng)當(dāng)?shù)芈糜螛I(yè)發(fā)展，同時(shí)，又用旅游業(yè)的興盛反作用于茶產(chǎn)業(yè)，這就是茶葉產(chǎn)業(yè)鏈的外延之一。湄潭將創(chuàng)造以“茶旅游”帶動(dòng)“茶產(chǎn)品”、“茶文化”的茶產(chǎn)業(yè)發(fā)展的新模式。中國(guó)茶海、休閑湄潭已成一張亮麗名片。

?Meitan County is famous for its water and tea.

As a local industry, the tea production in Meitan has embodied its advantages and characteristics. It breads hope and success. Its value is not just confined to the tea itself but has its extensional meaning— tea culture. Supported by this kind of culture, we are developing an eco-tourism county. The prosperity of tourism can also lead to the development of tea industry. We are trying a new developing model: Tea Tourism—— Tea Production——Tea Culture.

湄??潭? 茶? 香

為加快推進(jìn)茶產(chǎn)業(yè)鏈的延伸發(fā)展，湄潭在加快茶產(chǎn)業(yè)發(fā)展同時(shí)，明確了“以茶促旅、以旅興茶”發(fā)展思路，提出了“住茶園、品茶飲、購(gòu)茶產(chǎn)、賞茶景、體驗(yàn)茶俗”的茶旅一體化發(fā)展思路。始終堅(jiān)持以“四在農(nóng)家”為載體，以茶產(chǎn)業(yè)為依托，以“黔北民居”為標(biāo)志，以全國(guó)農(nóng)業(yè)旅游示范帶建設(shè)為契機(jī)，以茶文化為內(nèi)涵，構(gòu)建“天下第一大茶壺”、“中國(guó)茶?！?、“中國(guó)茶城”、“貴州生態(tài)茶博館”、“三百里茶桂長(zhǎng)廊”等主要的茶旅一體化景區(qū)，通過(guò)政策扶持，定期舉辦茶葉開(kāi)采節(jié)和茶文化節(jié)等活動(dòng)，開(kāi)辟發(fā)展鄉(xiāng)村茶文化休閑旅游產(chǎn)業(yè)，譜寫(xiě)茶旅一體化發(fā)展的新篇章。

For speeding up the development of tea economy chain, Meitan has a clear-cut developing idea of integrating tourism dynamically with tea industry. Through the interaction between them, we can realize our goal of living in a tea park, tasting tea drinks, purchasing tea products, enjoying tea sceneries and experiencing tea customs. We mainly struggle to build a county focusing on tourism industry based on tea products, old and traditional residences and “Nongjiale”——a place in the countryside with characteristics where people can have fun and eat with their family or friends. Motivated by the goal of building an agricultural tourism model county and Supported by the tea culture, we now have a series of scenic spots——a world-class big tea pot, beautiful tea mountains, a tea city, an ecological tea museum, a 150-km-long tea corridor and so on. With the support of the government, we regularly hold activities such as Tea Leaves Picking and Tea Culture Festival, etc. we focus on developing a kind of country leisure tourism with tea culture.